Fast food chain McDonald’s has chosen a Beyond Meat vegan restaurant for a test in 28 Canadian branches, says the company on Thursday. During the pre-trade, the share is more than 17 percent in the plus at around 2 p.m. CEST.
The restaurant will be tested from Monday onwards at the selected locations, and will be called ‘P.L.T.’, in reference to the classic B.L.T. sandwich. The abbreviation stands for plant, lettuce, tomato (plant, lettuce, tomato, red.), instead of bacon, lettuce, tomato.
Among investors, rumours about the cooperation between the two companies have recently led to the purchase of shares in Beyond Meat. They saw the vegaburger maker as a major contender, and expected the value of the share to peak after the announcement of the cooperation.
It is not yet clear whether the vegaburger test will be rolled out in other countries by McDonald’s as well. The fast food chain already offers other vegetarian options in the United States.
Burger King already preceded McDonald’s with a large cooperation with vegaburger brand Impossible Foods, the company behind the Impossible Burger.