Hyundai positions Its New Luxury Model, Genesis G90, Against The Mercedes-Benz &...

Hyundai positions Its New Luxury Model, Genesis G90, Against The Mercedes-Benz & BMW


Mercedes-S-ClassIn a bid not to be left out of the stiff competition in the auto world, Hyundai Motor is positioning its new luxury model, the Genesis G90, against the hugely popular Mercedes-Benz and BMW.

The Genesis G90 was showcased at the ongoing 2016 Detroit Auto Show as Hyundai’s luxury brand.

According to a report by an online journal, the Business Insider, Hyundai was quoted as saying that its G90 “will compete at the top of the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance.”

Another report by the Car Connection says Hyundai promises to launch five more Genesis models in the next five years. Along with the G90 and G80, the model range is expected to include a large sport utility vehicle and possibly a coupe-like variant as well as a new two-door model inspired by the Vision G concept.

The car, according to the Korean auto giant, has been designed to replace the current Equus when it (the G90) finally hits the showrooms. It is also expected to assume its atop the Genesis product hierarchy, reports the Punch Newspaper. The company emphasises that the vehicle will compete directly against the Mercedes-Benz S-Class, the Audi A8, the BMW 7-Series and the Lexus LS.

“The explicit goal is to establish Hyundai as a global luxury player, while substantially rebuilding its flagship sedan to be a more credible rival for vehicles like the Mercedes-Benz S-Class, BMW 7-Series, and Audi A8, not to mention the Cadillac CT6 and upcoming Lincoln Continental,” says the report.

The Engine

The new Hyundai G90 will be available in a 3.3 litre, twin-turbocharged V6 engine. This is expected to produce a maximum of 365 horsepower and 376 pound-feet of torque when run on premium fuel.

Also, opt for the Opt for the carry-over 5.0-litre V-8, and output rises to 420 hp and 383 lb-ft. No 0-60 mph times or top speeds have been released by the company. Both power are coupled to an eight-speed automatic, which the company says has been redesigned for lighter component weight, smaller size, and better efficiency.


The Hyundai Genesis G90 offers adaptive cruise control with stop-start control; forward-collision alerts with automatic braking; blind-spot monitors; lane-departure warnings and lane-keeping assist, and surround-view cameras; along with the usual stability control and airbags.

To further assure customers of the car’s ability to guarantee safety, the Hyundai Genesis G90 and Tucson have both been recognised by the Insurance Institute for Highway Safety’s 2016 Top Safety Pick+ awards.

Punch quotes a statement issued by the Stallion Group, Nigeria’s representative of the brand as saying that the awards body: “helps consumers select vehicles that offer the highest level of crash protection by conducting extensive testing and awarding those which are worthy.”


Car lovers are set to be wowed by the interior design and comfort of the G90 as it offers both class and quality rolled into one. The interior is built with fine leather, and rich wood accents. Its in-car technology will reveal features such as lane-keep assist, smart cruise control, auto-braking and 360-degree surround-view cameras.