Google & Apple Make Progress On Driverless Car Project

Google & Apple Make Progress On Driverless Car Project


Dieter ZetscheThough, Apple is keeping mum over its vehicle research and testing, which is unlike Google that has been all over the place in terms of its driverless vehicle; it has however, not stopped speculations about the former’s plans to compete with the later in the auto industry.

As a matter of fact, it is safe to assume that the two tech giants will at some time in the future mark their entries in the car world with different high tech vehicles. However, it remains to be known just how good the two silicon giants’ first official vehicles might be. Though, both companies have held sway in their different strongholds, car designs and manufacturing are totally different from what Apple and Google are already known for.

Per PC MAG, Dieter Zetsche, who chairs Daimler AG and runs Mercedes-Benz, recently met with about 70 different companies at the Silicon Valley. Though, it cannot be confirmed if he met with representatives of Google and Apple; reports did confirm that the two companies are far ahead in terms of car design and manufacturing than previously thought by a lot of us.

“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought,” said Zetsche, in an interview with German weekly Welt am Sonntag, per Reuters.

Though, Zetsche didn’t provide any additional details of his visit or discussions, his comments are however, enough to suggest that Google is busy fine-tuning its driverless cars to recognize any and all road hazards, and help them to make the same decisions any human might make while driving on the roads. Apple on its part, has not given any clue on plans to launch or work on its cars; but that has not stopped the media from speculating on this possibility.

Zetsche also failed to disclose names of any of the 70 companies he met with during his trip to the Silicon Valley, but the possibility of Daimler working out some business deals cannot be ruled out. The company is working to position its car brands in the face of stiff competition from the industry’s heavyweights as well as other car manufacturing companies.

“There were concrete talks. I will not say anything about the content. It was not just about the fact that there is an innovative spirit in the Valley. We know that already. We wanted to see what drives it, and all the things that can be created from it,” Zetsche told Welt am Sonntag.

Google’s driverless cars have been in the news for a while, having carried out and completed series of tests to ensure they meet all safety requirements. While no exact details have been issued as to when the driverless cars will hit the market; the latest information provided by Zetsche is enough proof that Google has taken a lot of steps far beyond what many of us anticipated; and Apple too is not left behind in all of these.